Client: VOXI – a new brand launched by Vodafone aimed at under 25s, providing endless mobile data for certain social media apps.
The Project: VOXI was an entirely new brand launching a website from scratch. My role was to lead SEO content strategy. This involved liasing with key stakeholders at VOXI, using keyword research to inform the creation of landing pages for the new site and then writing and optimising those pages. I also advised on internal linking to ensure optimal site structure and distribution of link equity.
Results: The pages contributed to the new site ranking well for high volume generic terms like ‘SIM only plans’, ‘unlimited data’and ‘4G coverage’.