Client: Equifax is a global credit reference agency that offers access to credit reports, as well as protection against identity fraud.
Content: An infographic explaining the ‘Dark Web’ – the anonymous part of the internet, where criminals can share stolen financial data.
The content was intended to educate readers about the Dark Web, how it is used by fraudsters to share data, and how consumers can keep data safe. All of which is highly relevant to Equifax’s online security products. I compiled the data for the infographic from various sources, wrote the copy and worked with both a designer and the client’s brand team to deliver the finished product. I also oversaw the outreach process.
Results: A huge total of 41 backlinks from newspaper, technology and security websites, including The Sun.