Client: The AA – The Driving School arm of the UK’s number one breakdown service.
The content: I oversaw production of the video from conception to filming to promotion as Content Lead, working with Content and PR specialists. The goal of the video was to generate coverage and links that would boost SEO performance for The AA’s Driving School service. The video was promoted in conjunction with a survey about driving test nerves, which acted as a newshook.
Results: 20 pieces of coverage including Daily Mirror, Daily Star, Yahoo!, Road Safety GB and Motor1.com.