Client: Various – White Heat Design is a design agency based in South East London that also offers digital marketing services, including SEO and paid media.
The content: I’ve worked on a wide variety of local business websites including engineering, pest control, holiday resorts, veterinarians and medical clinics. I wrote content, often with a minimal brief as the websites were brand new or there was no existing content.
I also optimized all of the website for SEO, doing the keyword research and writing engaging, but keyword-driven content on niche topics like metalwork and cockroaches.
Results: A significant increase in leads from SEO through increased traffic and improved conversion.